Black Live Matter ($1,000,000 Ad Spend in 30 Days)

Paid Ads

In 2020 we were honoured to be the team behind the Facebook and Google campaign for the Black Lives Matter movement, spending over $1,000,000 in a 30 day period between Facebook and Google. 


We helped generate 100s of millions of impressions and helped to build further global awareness for the movement.


The campaign was backed by members of George Floyd's family, athletes, celebrities and of course, BR Media’s marketing superpowers. 

The goal:

  • Build awareness for the BLM movement.
  • Spend $1,000,000 in 30 days as optimally as possible ($33k per day in ad spend).
  • Work in brand new ad accounts & dealing directly with Facebook and Google reps to ensure timely spend limit increases.
  • Help build national and global awareness for the cause.


The outcome:

  • Over half a billion impressions in the USA in 30 days (almost twice the population of the USA)
  • Global awareness and millions of donations generated for an incredibly important cause.
  • Compounded virality of social media posts and videos with the power of boosted engagement and celebrity/influencer support.
  • Over 26 million people took part in the BLM street protests in June 2020.


It was a very busy and crazy few weeks in the office during this period at BR Media. All of our hard work was made worthwhile for the amazing outcome we had a part in helping to achieve. 


Let’s just say going from 0 to 7-figures in ad spend in a single month comes with it’s challenges, but our expert paid ads team pulled through and made it happen. We exceeded expectations with the team over at BLM.


Got an important marketing campaign that you need help with? Book in a call to see if we can help.


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